How does 3D animation help to boost your product sales?
The animation market size is expected to hit a mark of US$ 640 Billion by 2030. This clearly highlights the growing number of use cases of animation. The use of animation videos is not just limited to creating videos, but it also focuses on information dissemination so that the right details are conveyed to the end-user or the customer. An industry that had its use cases limited to just movies and cartoons has now emerged as a support system for other businesses to promote their brand and help them establish a strong connection with their customers.
Over the years, several brands have emerged in the market and have claimed to be best 3d animation company. But the matter is that creating animated videos is not just about creating swanky videos; rather, it has several technical and creative elements. Everything comes together to create a signal picture that looks alluring and creates an everlasting impact on the customer. Hence, there has been a growing inclination towards using this modern tool to attract more customers.
Using animation is not just about presenting your ideas to the customer, but also about creating a top-of-the-kind recall. We have several such examples where the animated characters were associated with the brand so well that people could recollect the brand just by looking at that animation. This helped provoke top-of-the-mind recall, thereby leading to increased sales, something which every company eyes at. With the competition becoming fiercer in the market, every company is striving to adopt strategies and marketing technique that can help its business grow and outshine the other. Using the right technique will be helpful in this case.
Some noteworthy stats
The following stats highlights how 3D animation is proving effective in promoting the brand and increasing brand value:
· A recent study shows that 3D animation can help in boosting sales by 40%
· 96% of B2B companies are planning to use animation for marketing their brand and promoting their products in the times to come.
· Around 93% of the advertisements use 3D animation videos for online promotion and communicating with the clients.
There is a multitude of ways of using 3D animation. They can be used for creating training videos, showcasing the products, or offering as a service. The competitive times have pushed the companies to adopt new ways of promoting and branding. Animation can prove to be extremely beneficial here.
History of 3D animation
The start- While many feel that animation is of recent origin, the fact of the matter is that animation has been playing an important role since the early 1900s. The first 3D animation, ‘claymation’, was launched in the early 1900s. It had clay models of real-life pieces, and stop motion film was used to manipulate the position of the object.
The concrete was. Huge success led to the popularity of the film company Aardman. They used it to form characters like Shaun the Sheep and Wallace. While this was certainly realistic, at the same time, it was really a time-taking process. Hence, it paved the way for a new set of development in the field of animation.
This led to the surface of computer animation. Computer-generated images or CGI replaced the Claymation. And in 1995, Pixar’s Toy Story became the first completely computer-animated film. This was a huge success, and so it paved the way for a new set of developments in the field of animation.
Modern Times- After the intervention of computers and the latest technology, new changes were waiting to unfold. Companies started using animation services. The primary objective was to create informational and effective animation that could help in promoting the services of the company, along with its additional features.
The potential in store
Yes, the field of 3D animation is penetrating different industries. Every year, we have seen companies such as these services create projects that can create an everlasting impact in the minds of consumers. Every customer nowadays is looking for something unique and different. 3D animation provided the customers with many services that could benefit everyone. Every company strives to gain market share, achieve more and be the best. To achieve this, they must adopt a strategy that can help them grow. These strategies should be like the century times and should be able to reach out to the customers. The best part about animation videos is that you can use them to create effective presentations that will help the customer understand your brand value and the services it is offering. The best animation video helps your company stand ahead of the league.
How can it help in boosting sales?
Every company aspires to become a leading choice amongst the customers. There are several ways to achieve the same. Adopting the right marketing and branding strategy plays a key role in this. With the 3D animation technique, you can create an impeccable presentation of products with a real-life experience.
Attractive presentation- In marketing, product presentation plays a very important role in creating the final impact. With the help of animation or 3D animations, you can create effective videos that is going to instantly grab the attention of the viewer. Nobody would like to read an article in detail, but everyone wants to see videos, they can easily run through it, and it is less time-consuming. With the right kind of animation video, you can easily reach out to the customer and present your project in the best manner.
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Raise your brand value- A customer will be willing to pay only when they see the brand value. Hence, when you are buying a product, you must look for methods that can add more value to your company. The final appearance and; people of yeh 3D animation video is unparalleled. It instantly catches the eyes of the customer and thus helps in building brand value.
Works round the clock- You may have the best salespeople working for you, but they cannot work round the clock to promote your brand or sell your product, but with animation videos, you can market your products round the clock. There are no breaks or errors. Videos run seamlessly, and the customer can view them at their convenience, thus making it work as a marker and promoter of your brand value.
Cost-effective- Every business strives for a cost-effective method of promoting the brand. There are several ways to do the same, but if you are looking for an effective and less costly method, then animation videos are a great choice. You just need to make a one-time investment, and this should be enough. However, if there are some changes or updates that you would want your customers to know, you can add more information to the videos. But again, the same videos can be used differently. This saves the cost.
Engage your customer- It is important to engage your customer to trust the brand. There is no better way to achieve this than investing in good animation videos. These are several variations in the same, and you can pick the one that best describes your brand. Once you engage the customer, it becomes easier to reach out to them and convert it into a sale.
Easy to share- One of the key benefits of using animation is that these are easy to share. Once you have created the video, you can embed it in the form of a link in your newsletter or email. Or else, you can share the video over email or message. The objective is to establish a strong reach to the customer. Videos are easy to share across different platforms.
Good source of information- You can create corporate videos or training videos, which can be used later during the training or even for promotional purposes. These become a repository of information about your company and your brand.
Unconventional use of 3D animation
When we talk about 3D animation, we often associate it with sales, promotional videos, and animation, but 3D animation has a broad scope of application.
Today, marketing and branding are all about effectively presenting the idea and creating a top-of-the-mind recall amongst customers. The 3D animation technique is an enhanced and advanced technology focusing on motion graphics and the presentation of a project more effectively. In the times to come when the market is going to be more competitive, there will be a rising demand for such tools.
Conclusion
Animated videos play an important role in redefining the look and presentation of the product and brand. The market is growing competitive, and hence companies are looking for ways to help them stand ahead of the competition; animation videos will help create great brand value and help reach out to maximum customers.